Mail order heritage
CIRO Jewelry was registered in 1917 in London UK as a mail order company. Customers would detach a pre-print order form from a daily newspaper, fill it and mail it together with a money order to CIRO Jewelry. It was only three years later, in 1920, that CIRO Jewelry would open its first store in Bond Street, London UK. In paying homage to the origins of the brand, CIRO Jewelry today, operates its webshop proud, thorough and with a lot of love and care.
The CIRO pearl – the world’s first cultured pearl – laid the foundation for the CIRO company in 1917, starting an almost 100-year long tradition. Cultured pearls did not exist at the time and real pearls were very expensive. Therefore the CIRO pearl was the first appealing and affordable alternative to the very popular “real pearl”. Once other cultured pearls entered the market, in the early 1920’s, CIRO already was leading the market.
Due to new technologies, CIRO adopted in the 1970’s the “CIROLIT”. Until today it remains rather difficult to differentiate the above triple A classified cubic zirconia from real gemstones.
In the 1990’s CIRO operated more than 150 stores worldwide, with over 50 stores in the US. CIRO continues its reputation as a leading producer of high end imitation jewelry in Sterling silver or brass, yellow- or white-gold plated, combined with CIROLIT and Pearls.